Competitive advantages with the merger of exxon and mobil Case Study

Competitive advantages with the merger of exxon and mobil - Case Study ExampleUnlike other companies in this industry, much(prenominal) as Shell, Exxon-Mobil now has a new knowledge base of talented professionals that supersedes other industries.The revenues earned by Exxon-Mobil have also provided the firm with new opportunities for bring forward acquisitions, including its 2010 purchase of XTO Energy (Miller, 1). This acquisition has given the business much higher competitive edge due to its capital purchase as XTO is a loss leader in providing new innovations in unconventional energy resources, including natural gas and fossils fuels that burn cleaner than competitive products. This is a competitive advantage since regulations for clean aerate emissions are targeting firms and Exxon-Mobil is already geared for compliance and will be able to avoid non-compliance fees and taxation like some of its gas industry competitors. It is clear that the alliances largest competitive adva ntage comes in the form of high profitability.Miller, Don. Exxon Deal for XTO Energy May Set Off Wave of Energy Mergers and Acquisitions. Money good morning Magazine Online. Accessed October 8, 2011 at